vision2020
Re: Not rain nor snow nor Saturday...
LuJane,
I am a subscriber to the Latah Eagle, and not through mailings or telephone
solicitation. I became familiar with the paper through others who were
subscribers, and actively sought out a subscription. I found the neighborly
news and advertising approach to be a warm welcome to local alternatives. I go
out of my way to use advertisers in your paper for the individual service I know
I will get. Perhaps you could offer things like gift certificate subscriptions
and "tell someone" and get something in return campaigns? I would be interested
in hearing of any other ideas or success stories.
Cheers,
Jennifer
LuJane - Eagle wrote:
> It is wasteful... but the results usually outweigh the cost it is to do it
> and so it is deemed "successful." My statistics may not be completely
> correct but they are what I remember being quoted by the postoffice when I
> asked about doing a mailing. I shrug my shoulders a lot as I try to find
> other ways to successfully "sell" my product. It works the best so far. I
> would much rather find another way and honestly we look and look. We used to
> be able to pay little kids to go sell but that seems to not work anymore.
> Kids are given so much from parents now days there is no incentive for them
> to "sell" or work. If anyone has ANY suggestions at all for a small
> businessperson like myself that might work, I am always open to putting it
> to the test. So far, bulk mail and phone solicitation is the only thing that
> has worked.
>
> ----- Original Message -----
> From: Jennifer Swanberg <JJSwanberg@TurboNet.com>
> To: LuJane - Eagle <lujane@lataheagle.com>
> Cc: <vision2020@moscow.com>
> Sent: Saturday, April 14, 2001 5:26 PM
> Subject: Re: Not rain nor snow nor Saturday...
>
> > 95-98% ineffective. Sounds wasteful to me.
> >
> > LuJane - Eagle wrote:
> >
> > > As long as people respond to spam (whether it be e-mail or snail mail)
> it
> > > will continue. It gets results. You (and I) may hate it and wish it to
> stop,
> > > but I'll lay bets all of us respond to SOMETHING sometime. Statistics
> show
> > > that if you do a mailing you should expect about 2-5% (in certain things
> > > 10%) return on it... that doesn't sound like much but if you are mailing
> > > 10's of thousands, it gives a good return. I've used it from time to
> time in
> > > my business and gotten a good return. I've used telephone solicitation
> and
> > > gotten good returns. If it didn't work, businesses wouldn't use it. WE
> > > govern what is used and what isn't. Even though I dislike the mounds of
> mail
> > > and telephone solicitations I get (and I cuss and rant as everyone
> else)...
> > > I also contribute to it. It is very difficult to start a business
> without
> > > it. You have to get the message out that you are here and doing business
> and
> > > it is effective.
> > >
> > > I suppose that contributes little to this discussion but it is, after
> all,
> > > an observation that WE control what is used and what isn't and if WE (as
> a
> > > population) would not respond to these things they would stop... die a
> > > natural death.
> > >
> > > LJ
> > >
> > > ----- Original Message -----
> > > From: Shahab Mesbah <meteor2@moscow.com>
> > > To: <vision2020@moscow.com>
> > > Sent: Saturday, April 14, 2001 11:48 AM
> > > Subject: RE: Not rain nor snow nor Saturday...
> > >
> > > > Dear friends,
> > > >
> > > > This is a great point and one that brings me to another issue... why
> do we
> > > > have so much mail?! If you are at all like me you throw half of your
> mail
> > > > directly in the recycle bin. Just like the "free paper" issue the
> > > > advertisers are cluttering the system with junk mail. This mail not
> only
> > > > wastes paper but also energy and human resources to get to us. When
> are we
> > > > going to demand an appropriate level of responsibility for
> advertising?
> > > > Whether an unwanted newspaper, an unwanted mail, an unwanted phone
> call or
> > > > an unwanted email it is intrusion in my property... why can't we stop
> > > > this... it should be illegal. We waste so much of resources in this
> way.
> > > As
> > > > evident in today's world we do not have unlimited resources. We know
> more
> > > > than the earthlings of a generation ago! We have witnessed the
> degradation
> > > > of our ecosystem. We have witnessed the degradation of our society.
> Why
> > > > can't we stop the waste? Who pays for it? We do! We pay for the rising
> > > > energy costs, postal costs, all of them. When a company wastes
> money... we
> > > > pay for it in rising cost of goods. When it is all said and done... we
> > > flip
> > > > the bill either directly or through our taxes so we should be
> eliminating
> > > > these wastes as much as possible. It is to our interest as residents
> on
> > > this
> > > > planet!
> > > >
> > > > "Your brother in arms"
> > > >
> > > > Shahab...
> > > >
> > > >
> > > > -----Original Message-----
> > > > From: Evan & Nancy Holmes [mailto:ncmholmes@moscow.com]
> > > > Sent: Saturday, April 14, 2001 9:17 AM
> > > > To: vision2020@moscow.com
> > > > Subject: Not rain nor snow nor Saturday...
> > > >
> > > > To: The Distinguished Committee For The Advancement Of Immediate
> Remedy
> > > >
> > > > Discontinuing Saturday mail delivery wouldn't eliminate all the
> costs
> > > > associated with it - the burden on carriers to deliver proportionately
> > > more
> > > > mail on each of the other days may require the shortening of routes
> and
> > > > hiring more personnel. Mondays may become especially difficult to
> handle.
> > > > Also, nobody has mentioned the benefit of having mail picked up
> while
> > > > mail is delivered. This is a great service and if it is no longer done
> on
> > > > Saturdays there may be a statistically significant increase in the
> number
> > > > of individual trips (usually by auto) made to the Post Office or other
> > > drop
> > > > off point...
> > > >
> > > > The only way I can figure to really save money on Saturday deliveries
> is
> > > to
> > > > assign the task to some income-challenged cross-dressers who could
> drive
> > > > down the middle of each street tossing bundled mail left and right out
> > > > their car windows ... or has this already been tried?
> > > >
> > > > Your Brother-In-Tank-Top,
> > > >
> > > > Evan
> > > >
> >
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