Fw: Heart of the Arts revived

["Sue Hovey" <suehovey@moscow.com>]

----------
> From: bill london <bill_london@hotmail.com>
> To: suehovey@moscow.com
> Subject: Re: Heart of the Arts revived
> Date: Tuesday, July 21, 1998 8:22 AM
> 
> Sue--
> I was sorry to read that Rendezvous had such a bad year.
> 
> That is information that the 2020 list should be told.  Did you want to 
> send that on to the list?  Anyone who subscribes to the list is 
> encouraged to post such messages for all of us to read.  Just email the 
> message (or resend this one) to <vision2020@moscow.com>.  Or if you 
> wish, I could forward it.
> 
> BL
> 
> >From suehovey@moscow.com Mon Jul 20 13:09:15 1998
> >Received: from sue (ppp131.moscow.com [207.141.26.131]) by 
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> <bill_london@hotmail.com>; Mon, 20 Jul 1998 13:12:43 -0700 (PDT)
> >Message-Id: <199807202012.NAA17597@mail-gw.fsr.net>
> >From: "Sue Hovey" <suehovey@moscow.com>
> >To: "bill london" <bill_london@hotmail.com>
> >Subject: Re: Heart of the Arts revived
> >Date: Mon, 20 Jul 1998 12:48:50 -0700
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> >Bill, if I had any ideas I've lost them; however, I think this is as 
> good a
> >place as any to mention that according to a letter I was given when I
> >attended Rendezvous on Friday evening, Rendezvous has a loss of
> >approximately $6000 for this year and they need to make this up ASAP. 
> >According to the letter the cancellation by Rosanne Cash and the move 
> to
> >the sub for one evening put them in the red.  Of all the artistic 
> endeavors
> >which flower in this city, Rendezvous is certainly my favorite.  I 
> would
> >urge folks to make a donation that we might be able to continue this 
> great
> >effort.  Additionally, Rendezvous For Kids is wonderful.  Jodi 
> Donaldson
> >and her crew work all year to make this a special event. 
> >The address for donations is:  Rendezvous in Moscow, POBox 9067, 
> Moscow, ID
> >83843.  Phone number for anyone wanting more information is 882-1178.
> >
> >Sue
> >
> >----------
> >> From: bill london <bill_london@hotmail.com>
> >> To: vision2020@moscow.com
> >> Cc: cityarts@moscow.com
> >> Subject: Heart of the Arts revived
> >> Date: Monday, July 20, 1998 11:24 AM
> >> 
> >> 
> >> On Saturday, I went to the public meeting hosted by the Moscow Arts 
> >> Commission and featuring John Villani, author of the book "100 Best 
> >> Small Arts Towns".  As you might have guessed, the book lists the 
> most  
> >> arts-friendly small towns in the US (Moscow and Sandpoint are both on 
> >> his list).  His topic was cultural tourism, which is economic 
> >> development through attracting visitors to cultural events.  
> >> 
> >> Moscow doesn't have the tradional visitor draws (like lakes or 
> rivers).  
> >> Cultural tourism is a benign kind of way to bring money into the 
> >> community that strengthens the community fabric instead of ripping it 
> >> apart as a new 100-worker factory would do.  In addition, developing 
> a 
> >> strong reputation for arts results in bringing interesting and 
> creative 
> >> people to a community to live and work.  For all those reasons, I 
> like 
> >> the idea of strengthening the strong arts/cultural calendar that 
> already 
> >> happens in this town, and marketing this town as a cultural 
> destination.
> >> 
> >> So, I went to Villani's talk.  The audience of about 20 included an 
> >> interesting mix of chamber/EDC folks who like the economic 
> development 
> >> aspect, city government people trying to shephard this process, and 
> arts 
> >> people who want to build more art-focused community events.  
> >> 
> >> The essence of his talk was that grassroots, home-grown arts events 
> and 
> >> marketing programs are the best and most successful.  Also, that 
> using 
> >> historic buildings (like the Whitworth) as cultural centers has been 
> >> very successful nationwide.
> >> 
> >> What appears to be happening now in Moscow is a revival of a 
> marketing 
> >> program to boost Moscow's arts/cultural events from the mid-1980's.  
> >> That program was called the Heart of the Arts.  It was organized by 
> the 
> >> director of the chamber John LoBuonno and an arts community volunteer 
> >> named Susan Davis.  They got some grant money from the Idaho Travel 
> >> Council, printed some posters, and put some ads in West-side media.
> >> 
> >> The Heart of the Arts had some success.  It did give cultural events 
> in 
> >> Moscow a sense of representing a community and being part of Moscow's 
> >> year-round arts calendar.  It may have even encouraged some tourism 
> (I 
> >> don't think anyone ever measured any of that, however).
> >> 
> >> Anyway, as I understand both the Moscow Arts Commission and the 
> Economic 
> >> Developemnt Council are looking at ways of reviving that marketing 
> plan. 
> >
> >> The idea of a revived Heart of the Arts campaign was one of the 
> >> suggestions from the economic development group at the Community 
> >> Retreat.  Perhaps it's time has come.
> >> 
> >> I hope so.  I welcome it.  Any other opinions or updates on this?
> >> 
> >> BL
> >> 
> >> 
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> 
> 
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