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I find the Latah Eagle has the best reporting of area youth activities and accomplishments. Latah Eagle leaves the Moscow paper in the dust when it comes to coverage of Latah County families, children and teens. Great photos too! Those of us who work with the kids really appreciate the positive impact this has on their self images.
I recommend anyone interested in promoting youth activities in Latah County take a peek at this paper.
Cheers,
Jennifer
LuJane - Eagle wrote:
You'll find this ironic or maybe even weird... but I am actually allergic to
newsprint (the ink, I suppose)! I wear gloves quite often to read papers and
I read a LOT of papers... I deliver to newsstands (stores that sell the
paper for us) and the small town grocery store owners love to make fun of
"the newspaper publisher that itches to succeed"...I appreciate the supportive words here. The dilemma of how to market a small
community newspaper is one I will be pondering 'til the day I die, I fear.
The "quality" subscribers (such as Jennifer) are those that find the paper
because others have told them about it and liked it. They will subscribe and
usually stay forever. We had a telephone solicitation done last fall which
brought in 500 new subscribers and it has kept us moving and alive. I hate
that we did that but I like still being in business. The subscribers come
very very slowly when it is by word of mouth. They will come eventually but
time can be an enemy.Advertising, of course, is the life blood of any newspaper and that has to
still be obtained one ad at a time and with personal contact. They cannot be
obtained through any mass mailing -- well, not with any degree of success.
The VERY BEST way for us to be able to sell advertising is by subscribers,
such as Jennifer, to TELL the advertiser they appreciate their support of a
good newspaper and would like to see it continue and they prove it with
their support of that business. We will never be able to attract advertising
from large chain stores such as Staples, The Bon, etc. They look only at
numbers and the dailies will always out number the weeklies. So our
advertisers are small "mom and pop" stores just like the paper itself. It is
community at its best, in my opinion. Community news, community advertising
... all local -- owners as well as readers and content.But I tend to go on and on... I don't contribute that often to this group
but this discussion sure got my interest.I appreciate Jennifer's suggestions as well and I plan to use at least one
of them right away (it was very good - watch for it in the paper). It is
nice to have someone offer some help and possible solutions. Thanks.----- Original Message -----
From: Shahab Mesbah <meteor2@moscow.com>
To: Tom Hansen <thansen@moscow.com>; <vision2020@moscow.com>
Sent: Saturday, April 14, 2001 8:32 PM
Subject: RE: Not rain nor snow nor Saturday...> Perhaps unbiased is not the correct word. What I am trying to convey is
that
> an individual who tells you how great their product is cannot necessarily
be
> trusted since they want you to buy from them. But if a third party who is
a
> client attests to the quality of the product as you so generously and
kindly
> did, this opinion is a testament to the service provider's quality and
> integrity and thus devoid of self interest.
>
> I would like to take this time to mention another business, which I
believe,
> has contributed to our local society in a very profound way. Latah Eagle
has
> provided very positive and effective alternative newspaper. I myself am
not
> a subscriber because I cannot stand the feel of a newspaper in my hands! I
> have however read articles from it and have tried to support the
> organization in my own way! It would be a sad day in this region if LuJane
> decided to stop her valuable service to our community. For those of you
who
> are unfamiliar with her paper I highly recommend it. I would also have to
> give credit here to the organization responsible for the actual mass
> printing of this wonderful paper... the daily news.
>
>
> "Your brother in arms"
>
> Shahab...
>
> -----Original Message-----
> From: Tom Hansen [mailto:thansen@moscow.com]
> Sent: Saturday, April 14, 2001 7:05 PM
> To: vision2020@moscow.com
> Subject: RE: Not rain nor snow nor Saturday...
>
> At 06:34 PM 4/14/2001 -0700, you wrote:
> >I am not surprised at all... this is why I attack the method by which we,
> >the consumer, decide to purchase goods and services. We are so lazy! We
are
> >so apathetic! We have been brainwashed to respond to annoying advertising
> >instead of becoming active to promote our favorite businesses. Word of
> mouth
> >is the only reliable method for any of us to get unbiased quality
> >information about a business we are unfamiliar with.
>
> "Word of mouth" is unbiased??? This may be true in a society so bland and
> apathetic that human interest is a mere concept.
>
> I relied on word of
> >mouth to promote my business because I refused to give in and waste
natural
> >resources to benefit my personal needs. I was able to see that those
> >customers who were vocal about my service brought me many more customers.
> >Unfortunately in today's "me" society many of us do not bother supporting
> >our businesses.
>
> The "me" society?? That term expired in the eighties. People have always
> wanted more bang for their buck. People today (and I believe that
> encompasses most people) want a reliable product at reasonable prices.
The
> old "Mom and Pop" stores offerred that. The problem is that these Mom and
> Pop stores (especially in Moscow, Idaho) are being squeezed out by chain
> stores (i.e. Meteor Light Labs). Meteor Light Labs offerred top quality
> computers, software, and various peripheral devices at reasonable rates.
> The problem I believe MLL faced was that the average person lacked
> sufficient technical knowledge to understand the quality offerred by MLL.
> These people "settled" for something less (for less).
>
> We betray the people who have given us excellent service and
> >buy from another source just to save a few bucks. We should support
> >businesses that work hard for the betterment of our society. We should be
> >vocal and enthusiastic supporters. If we are not we will loose in the
long
> >run. The individuals who dedicate themselves to social responsibility
must
> >eat too! If the only way to survive is through methods that are harmful
in
> >the long term then we, as a society and consumers, are to blame for the
> lack
> >of ethics and social responsibility. Our wasteful methods might seem
> >inexpensive now but as history should have taught us by now the costs of
> >waste are paid by future generations. Do we really want to leave our
> >children with the kind of mess that our fathers left us? Did we not learn
> >anything about the affects of irresponsible business? The pollution, the
> >health effects, the depletion of resource... none have taught us a
lesson?
>
> These questions have been around since the Reconstruction era. We may not
> have the answers. But, we can provide some viable options (such as solar
> energy, etc. etc.).
>
> >Then we are blind indeed! If we continue in this path we will wake to a
> >desolate world striped of personality and soul. Soon the only stores will
> be
> >the huge national stores with their monopoly power and huge advertising
> >budgets stuffing their products down your throat! We have already lost
more
> >freedom than most of us realize. The propaganda machine is strong! The
same
> >way that in china they are brainwashed to think that we were to blame for
> >the recent crash of their jet fighter and our "spy plane", we are
> >brainwashed to think that we must have a McDonnald burger every week or
> that
> >Staples has lower prices or it is ok to target, corner, and force people
to
> >make financial choices to their disadvantage because it is "their
choice".
> >We are manipulated every day. Our entire economy... our entire country is
> >based on theft, lies, manipulation, and deceit. We have to work together
to
> >fix these problems. We as a society have to oppose waste and injustice at
> >every turn. We have to stand and speak up for Truth. We have to shun
> >selfishness, greed, opulence and gluttony. We have to reward and respect
> >those who champion Truth and act in a socially responsible way. We have
to
> >stop allowing the all mighty dollar to rule our dominion and extinguish
our
> >soul!
> >
> >
> >"Your brother in arms"
> >
> >Shahab...
>
> No, Shahab. The glass is not half empty.
> * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>
> "All that man has ever learned amounts to nothing more than a grain of
sand
> on a beach that stretches to infinity."
>
> - Author Unknown
>