Why Capitalists Want To Sell You Deodorant

[Robert Anton-Erik <anton933@uidaho.edu>]

>From SEMIOTEXT(E) USA:

Why Capitalists Want to Sell You Deodorant

1. Body smells are erotic and sensual. Capitalists don't like that because
they are impotent and opposed to all manifestations of sensuality and
sexuality. Sexually-awakened people are potentially dangerous to
capitalists and their rigid, asexual system.

2. Body smells remind us that we are animals. Capitalists don't want to be
reminded of that. Animals are dirty. They eat things off the ground. They
are openly sexual. They don't wear tuxedos or corsets or have their hair
done.

3. Body smells are unique. Everyone has her own body smell. Capitalists
don't like individuality. There are millions of body smells but only a few
deodorant smells. Capitalists like that.

4. Deodorants are harmful. Many capitalists like that because they are
always looking for new illnesses to cure. Capitalists love to invent new
medicines. Medicines make money for them and win them prizes. They also
cause new illnesses so that they can invent even more medicines.

5. Deodorants cost you money. Capitalists are especially pleased about
that.

6. Deodorants hide the damage that capitalists' products cause to your
body. Eating meat and other body pollutants sold by capitalists makes you
smell. Wearing pantyhose makes you smell. Capitalists don't want you to
stop wearing pantyhose or eating body pollutants.

7. Deodorant-users are insecure. Capitalists like insecure people.
Insecure people don't start trouble. Insecure people also buy room
freshners, hair conditioners, and makeup.

8. Deodorants are unnecessary. Capitalists are very proud of that and they
win marketing awards for it.


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Robert Anton-Erik 
anton933@uidaho.edu 
http://www.ets.uidaho.edu/rob/

"The medium is not the message,
 the message is the message."
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